Apple! Y U no good at business anymore?


ALRIGHT, ITUNES, WHAT IS THIS NONSENSE.

Apparently, iTunes has stopped offering its weekly free song. I know they’ve been doing that since at least 2006, but now they’ve just decided to stop.

What the hell?

Is it just me, or is that a super dumb move? I can, off the top of my head, name at least ten artists that have gotten a lot of good publicity by having a free song of theirs offered on iTunes. Remember when Sleepyhead was the freebie of the week? I can still remember the exact date I downloaded that song because it was such a good one. And I don’t know about other people, but I know that for me and for quite a few of my friends, that was our first exposure to Passion Pit and we’ve all become pretty big Passion Pit fans since.

I echo the Apple forum poster quoted in this article: “… the free single each week got me to the Store and I usually bought a few songs. Now, there’s less reason to go.”

I pretty much always wound up buying another song or two once I got my freebie, just because I was in the iTunes store and always ended up browsing the music. I can still browse now, of course, but that tantalizing allure of the freebie is gone and I probably won’t end up buying as much as I used to*.

This hurts my music soul. I have gotten some damn good songs from the iTunes weekly freebie thing:

Good move, iTunes. Good move.

 

*Okay, that’s a lie; I need to be able to complete my Decade of Music project, after all. So let’s just say I’ll be less motivated to browse and more likely to buy songs I’ve already heard elsewhere, like on YouTube and such.

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