I’m not a frequenter of eBay, at least not to the extent I used to be. But I logged on today ’cause I wanted to see if anyone was selling any Alex Colman pants.
But before I could even start my shoppin’, this caught my eye:
What in the hell nonsense is this?! Seriously. The old eBay logo was iconic enough that I remember it as being one of the first “brands” on the internet from way back when I first started using it.
But I guess the 17-year-old company didn’t think of that in its throws of teen rebelliousness. It looks like eBay president Devin Wenig ran off to Fonts.com and snatched up the first sans serif that looked trendy, much like a young hipster runs to a newly-opened Hot Topic store to buy a crappy Twilight shirt.
And the result?
A colorful Bing wannabe that unfortunately loses the iconic trigger of the old, playful, “stop bidding against me, or I will INVADE YOU!” eBay.
It’s a sad day for the internet.
Alternate title: I’M ALL FIRED UP, WHAT’RE YOU GONNA DO ABOUT IT?!
I had a frustrating day today for various reasons. This little rant was inspired by a Google search (and Facebook). Haha, it’s a LOT longer than it was originally intended to be, so ignore it if you don’t want to read my incoherent ramblings about stuff that really doesn’t matter at all.
Perhaps the large businesses, website designers, and marketing department heads are familiar with the old adage, “if it ain’t broke, don’t fix it.” If they are, I truly doubt that they actually know what it means, as it is quite obvious by the state of change things are in nowadays that they currently have no intention of heeding its message.
I have a Bachelor’s degree in Psychology. It may not sound like much (and it’s not), but there’s one thing in particular that stuck with me throughout my undergraduate education that has, now that I think about it, been backed up by pretty every situation I’ve ever been in: people dislike change. I’m not talking about change that brings about better circumstances, either immediately or in the distant future (though usually we’re more apt to appreciate change that leads to things improving immediately, as we as a species pretty much suck at appreciating delayed rewards). I’m also not talking about change that occurs because something is broken or something isn’t working to the best of its capability. Of course they should change the design of, for example, a hammer, if the way it’s designed now causes people to take two hours to pound a nail into a board. I’m not talking about that kind of change.
I’m talking about change for the sake of change—changing stuff just because it’s felt that a new layout is needed, or “modernization” must occur. There’s no real payoff from it, so there’s really no reason to do it—and yet it’s done anyway. I know everyone knows what I mean because as of late, websites, companies, and everybody else who gets their hands on their own logo all seem to be really desperate to do this. I noticed it a few years ago with brand logos and designs suddenly changing to look more “modern”—in particular, I recall the old M&M’s packages being replaced with the newer, hipper, 90’s versions (more flashy text, a more ‘animated’ package background).
Why? No real reason whatsoever. I know that logos and packages are a somewhat different field than websites (and actual products themselves), but every time I see a newly re-designed package with a sticker that claims something to the effect of “new design, same great product!” I have to wonder, “then why change the packaging?”
As I said, though, packaging and brand logos are in a different league than websites. Web design is something that, when it’s done right, is not noticed at all. Herein lies the problem with sudden unnecessary change, and I will show you why:
Pick a website whose design you admire for its simplicity and ease of use. This whole thing started with Google’s desire to change things up for no reason, but let’s pick another website just for the sake of demonstrating my point with even more strength: Facebook. I was not on Facebook myself until it underwent its first (and possibly second, I can’t remember) layout overhaul2. I wasn’t really interested in what it had to offer, but I do remember that the tabs at the top weren’t yet present, the “mini-feed” still existed, and things ran pretty smoothly and information was easy enough to locate.
Not long after this, however, things began to change for no reason other than to…well, I still don’t know why they thought changing stuff around was a good idea. The tabs arrived, and if I recall correctly they were met with such opposition that I had, at one point, multiple friends inviting me to join multiple groups that either protested the new layout or that claimed they had a way to change your profile back to the “old Facebook.” Then the “news feed” thing came, along with its ability to seemingly randomly switch between the “most popular” and the “most recent” feeds. Same story, same opposition.
Deny it all you like, there’s no getting around the fact that there are a lot of people who dislike the changes Facebook has made (and, for reasons seemingly unknown, keeps making). It doesn’t take much to realize why. When I first started using Facebook, I really didn’t pay any attention to the layout, mainly for this reason alone: it worked. It did what it was supposed to do, and it was fairly efficient at doing so. I got all the information I wanted to see on one page with no unnecessary fluff or clicks.
When Facebook suddenly made the tab change, I (as well as everyone else) was forced to “retrain” our methods of navigating the website. Whether the new design was in actuality more efficient than the old one was not the point in question—when the mini-feed vanished on us, we had to expend extra effort to retrain our brains to recognize that it was now under the “wall” tab and not right in front of us when we went to our profile.
The point I’m trying to make now is the fact that unnecessary layout changes are not only, you know, unnecessary, but they draw the attention to any shortcomings that may have, by accident, been included with the new layout upgrade. All of a sudden our ability to rate videos has disappeared on YouTube. Though there are claims that the overall “clutter” of the site has been reduced3, how many people notice anything other than the fact that they can’t rate something as having five stars (or still notice that the layout is still not the greatest)? That’s the point I’m trying to make: when website layouts or designs change for no obvious reason than to just change, we don’t notice the good things. We notice the failures. So what do we do? We do what only comes natural: we bitch about it.
Note, however, that this bitching does absolutely nothing. And now we come to the reason why I went on this long rant in the first place: Google. There are several things that I have always expected to remain constant (or at least, said to remain constant) within my lifetime. Among such things are:
– the speed of light in a vacuum
– Planck’s constant
– the gravitational constant
So imagine my surprise when I Googled something this afternoon and, upon viewing the search results, found that I was privy to Google’s experimental (and possibly soon-to-be-permanent) sidebar. Immediately annoyed by its intrusion into my search results, I did a search on it itself and within the top few results were—guess what?—people bitching about the experimental sidebar. “I hate this format- I like Google because it was clean and simple and now it’s all cluttered like every other search engine out there4.” There appear to be pro-Google individuals in digital tears over the possibility that a sidebar will be a permanent addition to their search results pages.
And now we come very quickly to the second point I wish to make: bitching does absolutely nothing (most of the time). Again, this has to do with the fact that people are both creatures of habit and lazy, as well as the fact that there are about five websites, in my opinion, that most people use without thinking much about it. I have friends in another country; I log onto Facebook to see if there’s any recent news about them. No real thought, it just happens. It’s like this with all the big and popular sites, and no amount of changes will probably mess with that.
When a member of the Internet Axis of Power (Google, Yahoo!, Facebook, YouTube, those such sites)1 pulls a change on the public, of course there is going to be outrage. There certainly was when YouTube changed its format and not too long ago. Comments of “the new YouTube layout sucks!” were quickly thumbed up and became the most liked comments on quite a few of the videos I’ve watched.
Why does this happen? I reiterate: if something’s working fine, and there is a sudden change that doesn’t really do much to improve aesthetics, functionality, or ease of use, it generally messes with peoples’ minds in a way that makes them upset. They have to expend effort, either getting used to a whole new way of navigating a website in the most extreme cases (Facebook), or just getting their brains used to a new visual cue on their search results page in the milder ones (a la Google’s experimental sidebar). And people don’t like effort.
But these websites are still the strongest ones out there. YouTube could make us have to type a captcha to comment on a video or Facebook could make us do the same to post on our friend’s wall, and we’d probably still use them. Why? Because they’re there. Because they’re the websites we’ve grown to love and depend on and automatically scroll to in our list of bookmarked sites. It’s basically a battle between putting up with pointless, needless site changes, or changing ourselves to not go to those sites. And we all know what side wins every time.
I’m certainly not suggesting that these websites are the bourgeoisie oppression to our proletarian desires to breeze about the internet unheeded. I’m simply saying that we can bitch all we like—if we continue to use their sites, and those in charge see no significant drop in web traffic as a result of the changes they made, then really, what’s been accomplished but a lot of angry video comments, irate Facebook groups, and upset Google users posting “it’s the end of the universe!” on forums?
One or two user casualties will ultimately do nothing, and I’m nearly stating fact when I say this: is there really anything that Google, YouTube, or Facebook could (in their right minds) do to their sites to render a huge drop in web traffic? Will a sidebar on Google’s results pages actually cause us to go elsewhere if we want to search for something? And for those of us Facebook addicts (or Facebook addicts in training), will a more-difficult-to-navigate interface really deter us much from checking the news feed every five minutes?
I started this rant with the intention of complaining about the problems of superfluous changes in web design—specifically, I wanted to point out that websites that change their layout for no other apparent reason than to simply change things up a bit get negative feedback and may lose some of their credibility (though that’s not the word I’m looking for, but I can’t think of a better one at the moment). However, the point I seem to have made in the end is that we’re pretty much tied to the major websites—and to any website we use with consistency, really—to the point where these little changes, as frustrating as they may be, will do little to deter us from partaking in the
services said websites offer. So I guess the best we can do is hold our little bitch-fests and hope the web designers happen to read video comments.
Edit: I also just came across this tidbit of information while researching for this little rant.
“‘There is nothing wrong with the logo,’ said Google product manager Nundu Janakiram. ‘We wanted to brighten it up and make some tweaks to it.'”
“There is nothing wrong with the logo.”
“There is nothing wrong with the logo.”
“There is nothing wrong with the logo.”
1 By traffic: http://mostpopularwebsites.net/
Today’s song: Pompeii by E.S. Posthumus
I haven’t given you guys a good old-fashioned rant in awhile, save the one on TA-ing a few days ago and the several on how much grad school is a waste of time. However, those don’t really count, since they actually got my blood pressure up to the point where I could feel my heartbeat in my eye. My usual blog rants are mainly about things that just don’t matter at all, but about which I feel like complaining; thus, they are semi-entertaining (at least, I like to pretend they are).
So tonight I give you a good old-fashioned Claudia rant, ‘cause it’s been a while. And because light-hearted ranting is good for the soul.
Today’s example: Facebook. As I think I’ve mentioned before, I’m kind of jaded with Facebook, and here are a couple of reasons why:
1. The layout(s).
Pick one! Freaking hell! What is it about trying to stay “modern” that makes websites/programs/everything want to change their layouts? Office 2007 did it and it was a disaster. Facebook decides to do it like every other week. Now YouTube did it, too, and it looks like crap. When Google eventually decides to change their homepage, I’m going to start shooting people.
2. The fact that they don’t capitalize “Facebook.”
I know, MySpace does this too, but for some reason that lowercase “f” really bothers me. You are a proper noun. Give yourself the respect you think others think you should deserve.
4. The applications.
There are two types of people in Facebook land: those who subscribe to (or play/join/what the hell ever) 50 or so applications, and those who just absolutely hate them. Yes, I’m fully aware you can hide application notices. I’m also fully aware that the point of Facebook was so that you wouldn’t have to put up with hiding application notices you got on MySpace.
5. The people who update their status 5+ times per day.
“_______ just woke up!” “________ had a bagel!” “_________ exists!” “________ needs a self-esteem boost, and therefore is posting another status update to get noticed!” Really? That’s what Twitter is for.
6. The people who basically use their profile as a showcase for their baby.
I have a friend on there who has 16 albums dedicated to their kid, each with about 30 pictures. They also fall into annoyance sector #5, except 90% of their status updates are about…guess what? “________’s baby is teething! ________’s nipples hurt!”
7. The ability for everyone to make fan pages of just about every stupid occurrence, enjoyment, or annoyance in human history.
These include pages about how much “the little triangle that the windshield wipers never get” plagues people in their sleep, how amazing sex is, redoing high fives if they’re not good enough the first time, using cellphones as flashlights, etc., etc., you get the idea. I get it, you’re a fan of the little things in life. Do you have to let the world know? Joining the group was one thing, but now you must jump on the bandwagon of becoming a fan of something just because you’ve laughed at the occurrence once in your life? Is this really a productive way for the human race to spend its time?
So…Facebook has slowly developed to include and/or involve: inability to commit, poor capitalization habits, promotion of poking people, tons of time-wasting stuff that clogs up your life, egomaniacs, and promoting stupidity via mass-promotion of fads.
Sounds like high school.
Freaking hell, people.
Today’s song: Viva la Love Story by Jon Schmidt
Does anyone else ever wonder whether or not they’ve changed extremely since the beginning of school (preschool, kindergarten)? I have thought of these things for quite a few years now, and I’ve always wondered. Of course, none of you have known me for that long, and I don’t have contact with anyone who has.
So I asked my mom. She said that I used to be more social (I don’t remember this) and that I used to have more self-confidence (I don’t remember this, either.
I think that I have much more self-confidence then people think…I just feel that if I’m not the best person in the world in something, then I’m just not worth too much. Always strive for the best, right?
Well, the good thing was that my mom didn’t think that I’ve conformed to fit society’s “norms” and that peer pressure hasn’t really gotten to me.
Just a bunch of reminiscing about things past. Hm…
Do you guys wonder about this stuff?