Do y’all ever feel bad for packaging designers? As in, the people/groups/committees in charge of creating the packaging for a product? In most cases, I suspect that people don’t pay much attention (if any) to the packaging and just want the thing inside it.

I mean, I get that much of the impact of an item’s packaging design is probably sub-conscious, but still…how would you feel if the thing you spent each of your working days conceptualizing, creating, and fine-tuning was often just torn asunder without a second thought or glance?

Think of something as mundane as batteries. What do we do when we buy a pack of batteries? We rip open that back slot thingy, grab however many batteries we need, and then we’re good.

Do we ever really look at the packaging itself?

Someone (or a group of someones) designed this. Someone sat down and conceptualized this design, then probably had it approved by one or more other people. Someone had to choose not only how the logo would be placed on the packaging but all the “vital” info as well, such as the battery size, bar code, and all of the safety/other info on the back.

Thought was put into it. Effort was put into it.

And how much do we consciously pay attention?

It makes me kinda sad.

Next time you buy a thing, take a moment to appreciate the packaging. Appreciate that effort and the human touch behind something that we often discard without a second thought.