I have ranted on here multiple times about companies changing their logos for no goddamn reason. My Google one is probably the most…passionate.

(Edit: when searching my blog for this post, I realized I’ve ranted about Google’s logo multiple times. Why? BECAUSE THEY KEEP CHANGING IT LSFJDSLKDFJSLKF)

Anyway.

I saw an article on CNN titled “Jell-O’s new look emphasizes its ‘jiggly goodness’” and I was like aw hell, here we go.

BUT…

Looky:

I’m…I’m not mad about that. It’s more simplified than the previous logo, which is a really crappy trend that’s been removing recognizable features from famous logos/symbols for a while now, but I think it actually works here. I’m not sensing ‘jiggly goodness’ anymore than I did with the original logo (I guess the lemon and lime are WIGGLY BITCHES in the new one), but I think it looks more retro and more “summery,” which is the perfect time to have Jell-O.

And I like that the “O” is a little elevated compared to the rest of the text; it matches the little “J-E-L-L…O!” jingle.