Those of you who dig SunChips  have probably been aware for quite some time of the “issues” regarding their somewhat new compostable bag. Mainly, the fact that it’s ridiculously loud.

If you’re not—and hell, even if you are—check out this video and subsequent article on Gizmodo extolling the decibel assault the bag pumps out onto your eardrums. I love the fact that there’s a Facebook group about this.

Anyway, earlier this year PepsiCo (SunChips’ parent company) responded to the issue, creating a quieter yet still completely compostable bag. Check it out (and the science behind it):

Rock on to Mr. Rodgers and PepsiCo for making the effort to keep people buying the more eco-friendly packaging. My only question is this: why aren’t they implementing this echo-technology for all their chip packaging, not just SunChips?